Specializing on technical jackets with strong fashion/streetwear contents, KRU was born in St Moritz and entered into the fashion world with Maxfield Los Angeles. Technical fabrics combined with fashionable shapes, colours and prints. This makes the brand ideal for any situation: from the mountains to the city. KRU is a unique brand, 100% Made in Italy, with a very high quality, that fuses together versatility with style. Through its uniqueness, it has caught the eye of celebrities like Justin Bieber, Elle Macpherson, Travis Scott, Kylie Jenner, Sofia Richie, Tyga and more. The designer, Kurt Rob Ulmer, is well known for his experience on ski yet fashion apparel. His success reflects upon his meticulous attention to details; he sets no limits to how far he will go to achieve the highest quality possible. His ability to utilize technical materials and techniques, have allowed him to create a product that is both, unique and functional, truly creating something new.